There is a saying that a picture says a thousand words. This is even more of a reality when it comes down to a website. Very first thing a site visitor notices is the site name and logo. Some visitors will stay on the site to browse through it and some will leave lot sooner. Regardless of the duration of the stay, a site needs to make a first impression so that the visitors can remember the site name for future visits.
This is where branding your business with a logo design comes handy. A good and attractive logo not only makes a positive first impression but also conveys the site message and/or URL. Branding is important in any business. Whether it is a website or a physical business, no business can do without a professional logo these days. A logo represents the actual company so more attractive and appealing the logo is, more popular the business can be. A prime example would be the McDonalds Arch that represents the restaurant chain McDonalds.
Travelers driving on the highway instantly know that there is a McDonalds restaurant on the next exit when they see the sign with an arch. With so many competing companies out there these days in the same categories, it is hard for customers to remember a specific business by name. A well-designed logo is what sets a business apart from the competition. While it is difficult for someone to remember a business name of a new or unknown business, a logo is what makes the potential customer connect with the actual business. Your business logo is an actual symbol that provides customers with quick and powerful brand recognition for your business.
Confident branding and a strong branding tactic uses logo design to communicate a message that attracts the prospective customers that your business wants to attract. This would be a message that builds confidence in your brand while separating you from your competitors. It is the time to ask yourself the question, does my logo fulfill this objective? If the answer to this question is no, then it may be time to consider strengthening your brand strategy and considering a new logo to re-position your business.
If you are looking to get a logo for the first time or re-considering your branding strategy with a new logo, you should keep one thing in mind that a logo should convey your business motto. Not necessarily a complex overworked logo with lot of design elements will be best for your business. It may be a plain and simple logo that can do the job just right.
If you are not a logo designer or don’t have designers on the payroll, you can outsource your logo design to a good freelance designer or a logo design company. If you plant to hire a designer, make sure you ask to see the portfolio to get an idea as to what type of design you are looking at. Also, do remember to ask whether or how many revisions the designer will be able to make as you may not end up liking the log the designer designs for the first time. A good designer will offer unlimited revisions till the client is satisfied.